I'm Jessica Ly, the creator of Fashion Bake and the proud daughter of refugees. My parents are the Vietnamese boat people who escaped during the Vietnam war.
In March 2020, I was made redundant effective immediately from my marketing job in London. The first thing I made/ate was dumplings. Loads of them. In a state of anxiety and fear, pleating dumplings became my therapy. I spent the next 2 months recipe testing and had 5 weeks left of my tenancy in Royal Wharf, London. I had an idea. I LOVE dumplings, they're a staple in our house & the best comfort food...what if I tried selling frozen dumplings? EVERYBODY needs frozen dumplings in their freezer - they're delicious parcels of joy and super quick and easy to make and ready in 15 minutes!
Something in me told me I just needed to try - if it failed & nobody bought dumplings, fine. I made dumplings, took some photos, posted on the community group...and sold out every week for 5 weeks.
It was near the start of lockdown 1.0, so many of you found comfort and joy in my dumplings. So many of you messaged to say how the dumplings were your little bit of happiness every week and how they really kept you going. This was when the penny dropped. My entire life I was waiting for the moment where I could say, "THIS IS IT." This was it. 💡
My mission throughout my life has always been to make a difference no matter how small, to spread happiness and joy. Making dumplings, feeding the community and connecting with you is my way of spreading happiness & light. Through food!
We're on a mission to spread happiness and joy, one dumpling and bao at a time!
We're currently based in and feeding the community in Northampton!